‘Mental fitness’ startup Elevate Labs launches a personalized meditation app called Balance

While investors are already writing big checks for meditation startups, Elevate Labs founder and CEO Jesse Pickard said that none of the existing meditation apps can replace the experience of working with a human coach.

“This experience where you have somebody that meets with you is wildly better than any digital product that’s out there,” Pickard said. “The problem is, it’s not affordable to 99% of the planet.”

So Elevate Labs is launching a new mobile app today called Balance, which is designed to replicate the experience of working with a live meditation coach.

“Even with meditation increasingly getting into the mainstream, it’s a fairly difficult practice to adhere to,” Pickard said. “We take away a lot of that indecision and present you with a path that is unique to you … People live all sorts of different lives: Some people care about stress, some people care about sleep, some people care about focus. But when you and I go into any of the other major apps , we’re getting the exact same recording.”

With Balance, on the other hand, you’re not just browsing through a library of prerecorded content. Instead, the app starts out by asking you about your goals,

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