MediaRadar’s new product helps event organizers maximize sales
MediaRadar CEO Todd Krizelman describes his company as having “a very specific objective, which is to help media salespeople sell more advertising” by providing them with crucial data. And with today’s launch of MediaRadar Events, Krizelman hopes to do something similar for event organizers.
These customer groups might actually be one and the same, as plenty of companies (including TechCrunch) see both advertising and events as part of their business. In fact, Krizelman said customer demand “basically pushed us into this business.
He also suggested that that after years of seeing traditional ad dollars shifting into digital, “the money is now moving out of digital into events.”
If you’re organizing a trade show, you can use MediaRadar Events to learn about the overall size of the market, and then see who’s been purchasing sponsorships and exhibitor booths at similar events.
The product doesn’t just tell you who to reach out to, but how much these companies have paid for booths and sponsorships in the past, whether there are seasonal patterns in their conference spending and how that spending fits into their overall marketing budget — after all, Krizelman said, “In 2019, very few companies are siloed by media format as
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