How a stealthy insurance tech startup bootstrapped its way to a $2.35B acquisition in less than 4 years

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Michael Paulus (left) and Michael Rowell co-founded Assurance in early 2016. Less than four years later, they sold the company for $2.35 billion. (Assurance Photo)

It started as conversations between two friends about how to improve the insurance and financial services industries for consumers. That idea turned into


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