Endurance events startup Let’s Do This raises seed cash from Serena Williams, Usain Bolt

Let’s Do This is a YC alumni startup form 2018 which is a marketplace for endurance events, from a 5k fun run or an IronMan triathlon. It’s now raised a $5M seed round with Serena Williams and Usain Bolt participating. The round was led by Pete Flint (Partner at NFX, formerly Trulia, LastMinute).

Other investors include YCombinator, Shasta, Index, and FJ Labs. Other angels were Paul Buchheit (YC, Gmail), Yuri Sagalov (YC, AeroFS), Simon Nixon (MoneySupermarket), Tim Thackrah (Elmsleigh), Paul Radcliffe (Marathon World Record Holder) and Andy Philips (Booking.com).

The platform lists 30,000 races of all distances and disciplines and claims to be the largest marketplace for endurance events in the world, offering key information about the races and exclusive booking perks for members such as free cancellation protection.

They have recently agreed a partnership with Hearst to power all race listings across Runner’s World, Men’s Health and Women’s Health in the US and the UK.

Serena Williams, the 22 time Grand Slam Champion, said in a statement: “I’ve seen first-hand the incredible impact these events can have on making people fitter, healthier and happier. I love that Let’s Do This is not only making events like these more accessible

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