Daily Crunch: Automattic raises $300M

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1. Automattic raises $300 million at $3 billion valuation from Salesforce Ventures

Automattic, the company behind WordPress.com, WooCommerce and soon Tumblr, has raised new funding at a $3 billion post-money valuation. And the entire $300 million round comes from one investor — Salesforce Ventures.

“What we want to do is to become the operating system for the open web,” said founder and CEO Matt Mullenweg. “We want every website, whether it’s e-commerce or anything to be powered by WordPress.”

2. Roku unveils a new streaming player lineup, plus Roku OS 9.2 launch

The company is announcing updated versions of both its entry-level and high-end players. It’s also introducing a new version of the Roku Express exclusively for Walmart, and a Streaming Stick that will be exclusively sold at Best Buy.

3. Airbnb says it will go public next year

The company is part of a big unicorn herd that emerged roughly a decade ago (a herd that includes Uber, Lyft, The We Company and Postmates), and

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