Customer marketing platform Ometria raises $21M Series B round led by Octopus Ventures

Back in 2017 Ometria, an “AI-powered” customer marketing platform, raised $6 million in Series A funding to add to the $11 million it had already raised. Its platform is all about allowing retailers to send individually personalized marketing messages across several brand touchpoints.

Today it announced that it has raised $21 million in a Series B funding led by London-based Octopus Ventures, with existing investors Sonae IM, Summit Action, Samos and Adjuvo, as well as 10 early angel investors, making further investments. Marieke Christmann from Octopus Ventures and Eduardo Piedade from Sonae IM both join Ometria’s board.

The funding will be used to accelerate Ometria’s product development, expanding the platform’s specialist retail marketing capabilities and further innovating its AI-based technology.

Off the back of the funding round, Ometria will also be opening its first U.S.-based operation in New York.

Ometria’s schtick is that it addresses the fact that consumers will no longer tolerate the torrent of communication sent toward them that is basically irrelevant, especially as the retail environment becomes ever more competitive.

Its main competitors are spread across companies like email service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing tools (CloudIQ, SaleCycle, Yieldify) and customer insight

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