YC-backed startup Binks can ship custom-made clothing to Indian women in just three days
Binks is a custom clothing startup created after co-founder and CEO Aamna Khan realized how frustrating it is to find well-fitting women’s workwear in Indian cities. Currently participating in Y Combinator’s accelerator program, Binks solves the problem by using computer vision and machine learning to provide customers with clothing sewn to their measurements, shipped in just three days.
Khan says shopping online is often difficult because a standardized Indian sizing chart hasn’t been developed yet. Clothing companies use a mix of U.S. and European size charts, often resulting in inaccurate sizing (Khan tells TechCrunch that the return rate for apparel ordered online in India can be as high as 30% to 40%, mostly because of fit issues). In big cities like Bangalore, where the company is based, there are a lot of tailors, but getting clothing fitted and sewn is a time-consuming process.
“The tailoring market has not moved with the times, so the experience of getting something tailored is the same as it was 10 years ago. You have to buy fabric, give your measurements to the tailor, then there are usually a couple of fittings, and all of this means physically visiting the shop,” Khan says. “It’s very