This startup wants to democratize custom sneaker ownership

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There’s nothing like having a pair of fresh, unique sneakers. Limited-release culture facilitates some of that, but The Custom Movement hopes to make originality and self-expression via sneakers more accessible to the masses.

The Custom Movement, a custom sneaker startup backed by Y Combinator, enables independent artists to sell their one-of-a-kind sneaker designs to those who want highly unique Nikes, Vans, Timberlands or any other brand of shoe. Customers can shop by shoe brand, style, artist or price.

You can think of it a bit like an Etsy for custom sneakers. Right now, there are about 40 artists featured on the site that offer more than 5,000 different shoes. The platform is entirely open, meaning any artist can sign up to sell their shoes.

That means the prices can vary, but the cheapest shoe you can buy right now costs $110 and the most expensive one costs upwards of $1,000. The Custom Movement processes the payments, but artists handle the shipping.

In exchange for the platform, The Custom Movement takes a 10% commission on the sales price of the shoe. Down the road, the startup wants to help artists more easily manage their inventory and shipping processes. And, in the


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