Kleiner Perkins bets on a premium email service that’s bringing Slack Groups into Gmail

While Slack is trying to kill email, a new email startup backed by Kleiner Perkins is trying to make corporate email more like Slack.

Consider is an email service for startups that balances some premium individual features with collaboration tools that it hopes will help them bring startups onboard.

The founders of Consider both met at Intercom as the 1st and 10th employees there. While at Intercom, CEO Ben McRedmond met Kleiner Perkins’ Mamood Hamid who was an early investor there. Hamid also wrote the first check for Consider before the founders even had a product to demo. That 2017 check combined with a more recent investment from Bedrock brings the total funding for the startup to $5 million.

As the product emerges from stealth, it’s also signaling a shift in its customer focus from individuals wanting an email experience that’s “calm and focused” to startup teams that are looking to keep more of their team’s collaboration happening inside email.

The central part of this strategy is the addition of a Slack-like Groups feature which allows people to join shared inboxes inside their company that people can forward messages to or cc on emails. The founders started the company

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