Incorta raises $30M Series C for ETL-free data processing solution

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Incorta, a startup founded by former Oracle executives who want to change the way we process large amounts data, announced a $30 million Series C today led by Sorenson Capital.

Other investors participating in the round included GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures and Ron Wohl. Today’s investment brings the total raised to $75 million, according to the company.

Incorta CEO and co-founder Osama Elkady says he and his co-founders were compelled to start Inccorta because they saw so many companies spending big bucks for data projects that were doomed to fail. “The reason that drove me and three other guys to leave Oracle and start Incorta is because we found out with all the investment that companies were making around data warehousing and implementing advanced projects, very few of these projects succeeded,” Elkady told TechCrunch.

A typical data project of involves ETL (extract, transform, load). It’s a process that takes data out of one database, changes the data to make it compatible with the target database and adds it to the target database.

It takes time to do all of that, and Incorta is trying to give access to the data much

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