Fitz Frames, with $2.5M in seed funding, wants your kid to have custom glasses

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Fitz Frames is today launching out of beta to offer affordable, custom-made glasses for families, and in particular, for children.

The company, which has raised $2.5 million in seed funding, was founded by Heidi Hertel is led CEO Gabriel Schlumberger. The company declined to disclose its investors, but shared that it was a mix of angel and institutional investors.

Hertel started the company after taking her children through the process of buying glasses with little to no success.

Hertel cites two main problems with buying glasses for children: 1) There isn’t much selection around style for kids, and 2) Glasses are made for kids and adults with little variation in size for kids who are in-between.

Here’s how it works:

With a Rx from a doctor or without, kids and parents hop on the Fitz Frames app to go through a virtual try-on. While the user is going through a virtual try-on to find the right pair of glasses, the Fitz Frames app is doing a full measurement of the face using thousands of data points, including ear-height, nose shape, etc. to make sure that the end-result is a comfortable, well-fitting pair of glasses.

From there, Fitz Frames sends


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