Beynd gets $2M seed to improve customer experience with better onboarding

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Customer experience is a term that gets bandied about quite a bit these days. If you can improve the customer experience, you can win more customers. Beynd, a Utah startup, wants to help by providing a better, more automated onboarding workflow. Today, it announced a $2 million seed round.

The round was led by Peak Ventures with participation from Prelude Ventures. The investors seem to be making a good bet. CEO and founder Peter Ord says the company has had a product for just 10 months, but already boasts 121 paying customers with 6800 users on the platform.

Ord says the company’s genesis began, like so many startup ideas, out of frustration he experienced at his previous job. Getting people started on the company’s software was too hard. He thought there had to be a better way, so he built it, and Beynd (pronounced Beyond) was born.

“They say the best companies start with the founders biggest frustration. One of my biggest frustrations at my previous job was that in my everyday life, I could order a pizza and know exactly when that pizza was ready. But when our customers bought our software, we had no thoughtful or meaningful


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