Why this supply chain startup is drawing comparisons to Amazon Web Services and Airbnb

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Madrona Venture Group Managing Director Scott Jacobson; Redpoint Ventures Partner Ryan Sarver; Activate Capital Managing Director Raj Atluru; and Flexe CEO Karl Siebrecht at the company’s Seattle HQ. (GeekWire Photos / Taylor Soper)

Amazon Web Services revolutionized the way that companies run their business online, allowing them to


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