Trueface raises $3.7M to recognise that gun, as it’s being pulled, in real time

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Globally, millions of cameras are deployed by companies and organizations every year. All you have to do is look up. Yes, there they are! But the petabytes of data collected by these cameras really only become useful after something untoward has occurred. They can very rarely influence an action in “real time.”

Trueface is a U.S.-based computer vision company that turns camera data into so-called “actionable data” using machine learning and AI by employing partners who can perform facial recognition, threat detection, age and ethnicity detection, license plate recognition, emotion analysis and object detection. That means, for instance, recognising a gun, as it’s pulled in a dime store. Yes folks, welcome to your brave new world.

The company has now raised $3.7 million from Lavrock Ventures, Scout Ventures and Advantage Ventures to scale the team growing partnerships and market share.

Trueface claims it can identify enterprises’ employees for access to a building, detect a weapon as it’s being wielded or stop fraudulent spoofing attempts. Quite some claims.

However, it’s good enough for the U.S. Air Force, as it recently partnered with them to enhance base security.

Originally embedded in a hardware access control device, Trueface’s computer vision software


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