Sweet Escape, a platform for booking photographers, raises $6M

Sweet Escape, a startup founded in Indonesia that helps connect photographers with customers, is all smiles today after it announced a $6 million Series A round.

The company — which was profiled by TechCrunch last year — said the investment was led by Singapore-based funds Openspace Ventures and Jungle Ventures, with participation from Burda Principal
Investments. Existing investors, which include Beenext, SkyStar Capital and GDP Venture, also took part. The startup previously raised $1 million in seed funding.

Founded in 2017 by David Soong and Emile Etienne — whose previous startup was recently acquired by Indonesian unicorn Tokopedia — Sweet Escape was initially aimed at helping travelers to connect with photographers to take great holiday photos, and get them back quickly. Now, however, that mission has broadened and the company is billing itself as a platform to reach and book photographers.

“A photographer for every need, anywhere in the world,” said Soong, who is CEO, when I asked for an elevator pitch.

Rather than disruption, the company is formalizing the process of booking photo shoots. I can’t imagine that I’d ever feel the need to spend $300 to book a snapper while I’m at the beach, but I’m in the

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