Sales professionals get a bad rap. Bravado wants to change that.

Take a moment to imagine the most successful salesperson you know.

Is it someone you respect? Probably not. That, precisely, is the problem Bravado — a startup emerging from stealth today with $12 million in backing from Redpoint Ventures, Freestyle Capital, Precursor Ventures, Village Global and Kindred Ventures — is working to solve.

Sahil Mansuri, Bravado founder and chief executive officer, got his start in sales. A gifted student, his father’s health issues forced him to land a job straight out of college that would make him a lot of money and fast. When his career counselor suggested he search for an opportunity in sales, he envisioned a crowded office packed with obnoxious telemarketers, not a lucrative position in B2B sales in his hometown of San Francisco.

Mansuri grew to adore sales so much, he built a company focused on evangelizing the profession. Before diving head-first into his own venture, Mansuri served as a vice president at SalesPredict, an eBay-acquired business that uses data to predict customer buying behavior and sales conversion. Before that, he worked his way up at Glassdoor, becoming the top-performing sales representative at the platform for submitting anonymous company reviews.

Although Mansuri’s parents, Indian immigrants, were initially

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