Mylk Guys wants to be the online vegan grocery store that non-vegans can love

Gaurav Maken, the chief executive officer of the online vegan grocery store Mylk Guys, doesn’t think of his company as a place to just buy food. For him, it’s a testing ground and platform for all of the new food products he expects to be developed as startup entrepreneurs and established food companies start tackling the plant-based and alternative-meat market in earnest.

The company has raised $2.5 million in support of that vision from investors, including Khosla Ventures, Pear Ventures and Fifty Years.

“Today we’re an online grocery store,” says Maken. “We are also a place for cultured meats and any genetically engineered food that allows us to scale our food production and allows us to keep feeding people.”

Maken isn’t wedded to plant-based products and envisions a virtual store stocked with products that create more sustainable consumption options for its customers. In fact, 40% of the company’s customers are not vegan, according to Maken.  

“We don’t only think about vegans. We think about sustainable food systems,” says Maken. “Our audience is an educated consumer who wants to have less of an impact from their diet… They’re just folks trying to do better with their eating habits.”

Right

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