Indonesian startup Pomona raises $3 million to help brands increase engagement with cashback offers

Pomona, an Indonesian startup that creates omnichannel marketing and sales software for consumer brands, announced today it has raised a Series A-2 of $3 million led by Vynn Capital. The round also included participation from new investors Ventech China and Amand Ventures, and returning ones Stellar Kapital and Central Capital Ventura.

(As for why it’s an A-2, co-founder and CEO Benz Budiman explained the company already raised an undisclosed pre-A round, which was reported in the media last year as a Series A. To avoid confusion about this funding since it is not a Series B, they are referring to it as an A-2).

Founded in 2016 by Budiman and CTO Ari Suwendi, Pomona’s software enables brands to offer cashback incentives to Indonesian consumers and includes tools for analyzing customer engagement, offline sales conversion and the effectiveness of marketing and advertising campaigns. It was developed specifically for brands in two categories: consumer packaged goods, such as toiletries and cleaning supplies, and fast-moving consumer packaged goods, or items with a short shelf life and high turnover like food and seasonal items.

The company currently works with more than 50 brands, including Unilever, Japfa, ABC President, Sosro, Frisian Flag and Sungai

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