Habito, the digital mortgage broker, will begin direct lending via its own mortgages

Habito, the London startup that has spent the last three years dragging the mortgage process online, is to begin direct lending via its own range of mortgages. Starting with ‘buy to let’ mortgages, the move represents the first time the fintech startup has expanded beyond brokerage after it received regulatory approval to become a mortgage lender in its own right early last year.

Eighteen months in the making, Habito says it has developed a proprietary lending platform from scratch in order to be able to offer its own innovative mortgage products that plug some of the gaps in the current market. Founder and CEO Daniel Hegarty tells me he hopes other lenders will eventually want to use the same rails to launch their own digital lending products but in the meantime the company is excited to launch direct lending.

Longer term, Hegarty says the idea is that a rising tide in terms of customer experience and the speed and certainty smarter use of technology affords, will help to lift all boats within the mortgage lending space.

Habito’s first mortgage product is a range of buy-to-let mortgages, claiming to have the widest selection of Loan to Values and fixed-rate periods

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