Dejbox wants to deliver food to offices in business districts at scale

Meet Dejbox, a French food delivery startup that tries to avoid busy cities in order to accommodate people who really need a new lunch option. The company is a full-stack food delivery startup that designs its own meals, cook them, sell them and deliver them.

“Corporate headquarters are more and more often far from city centers. But what about lunch options for those areas?” co-founder and co-CEO Vincent Dupied told me.

Answering this question creates logistical challenges more than anything else. It’s hard to cover wide areas that are spread out all around busy cities, such as Paris, Lille and Lyon. And Dejbox has made some radical decisions that set them apart from well-known companies, such as Deliveroo, Uber Eats or even Frichti.

Each delivery person drives a truck with 100 to 150 meals. This way, they can deliver multiple offices during one run. It means that customers can’t just order something and get it 30 minutes later.

They need to complete their order before 10:30am or 11am to get it for lunch time. And of course, you can also order multiple days in advance in case you don’t want to think about lunch for the rest of the week.

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