Customer data management company Amperity raises $50M

Amperity is announcing that it has raised $50 million in Series C funding.

The company offers what co-founder and CEO Kabir Shahani said is the ability to “ingest every piece of atomic-level data remotely related to a customer and assemble it into a customer 360.”

To illustrate how Amperity can help businesses use their customer data more intelligently, Shahani (pictured above with his co-founder and CTO Derek Slager) said a company with a branded credit card could start sending targeted offers based on customer activity, while a retailer could start sending promotions targeted at online-only customers to bring them into physical stores.

And just to be clear: This is only using first-party data collected by the brand itself, not third-party data purchased from other companies. In fact, when I brought this up, Shahani told me he has a “very strong and convicted belief in the sanctity of the relationship between the consumer and brands.”

Amperity says that in 2018, its annual recurring revenue grew 355% year-over-year. Although the startup only launched in 2016, it’s already signed up an impressive roster of customers, like Starbucks, Gap Inc., TGI Fridays and Planet Fitness.

Amperity update gives customers more control over

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