Welcome’s new app will do your travel planning for you

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Welcome is a new app that CEO Matthew Rosenberg said is designed for a more spontaneous approach to traveling.

“What we’re going after is these millennials [and] Gen Z travelers who feel comfortable going in the moment,” Rosenberg told me. “Eighty-five percent of people aren’t even looking at activities before they arrive.”

So instead of asking travelers to create their own itineraries by browsing through a list of recommendations, Welcome builds the itinerary for them. When you’re planning to visit a destination, or when you’ve arrived and are wondering what the do, you can open Welcome and browse through a list of potential locations and activities, indicating which ones interest you. You can also browse recommendations from local experts, or ask for tips from your friends.

Welcome then uses your responses to create a schedule for you, consisting both of places you’ve explicitly said you want to visit and of things that would probably be of interest. The itineraries are also based on location, with different travel options like taking an Uber or Lyft, mass transit or walking.

Most intriguingly, the itineraries adjust in real-time — if one of the items on the list doesn’t interest you, you can

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