VidMob raises $25M for its video advertising tools
Video advertising company VidMob is announcing that it has raised $25 million in Series B funding.
When I wrote about VidMob’s seed funding back in 2015, it was focused on building a marketplace that connected marketers and professional video editors. That’s still a component of the VidMob business, said founder and CEO Alex Collmer, but the company has also built a broader platform for video advertising, which it calls the Agile Creative Studio.
So Collmer said that with VidMob, not only can marketers find professionals (editors, animators, graphic designers and more) to create their ads, they can also “with a single click, send hundreds and in some cases thousands of custom ads” to VidMob partners like Facebook, Google/YouTube, Instagram, Snapchat and Twitter.
The platform analyzes how the different creative elements are affecting the way audiences are responding to an ad and uses this data to make campaigns more effective. The result, Collmer said, is that “the decay curve actually inverts and the ad actually improves over time through this iterative process of creating and learning, creating and learning.”
Brands using VidMob include Bayer, Intercontinental Hotel Group, Ikea and Neutrogena, as well as startups like Acorns. In a statement, Joshua