Tier, the Berlin-based e-scooter rental startup, unveils new hardware and announces it’s reached 2M rides
Tier, the Berlin-based e-scooter rental startup that competes with the likes of Voi, Lime, Wind, Circ and a host of others, is rolling out new hardware today in a bid to further improve the usability and unit economics of its service.
The new Tier scooters produced via a strategic partnership with Okai utilise a “modular” design — something that Voi is also doing — so that they can be customised for different (regulated) markets, iterated more frequently and for easier maintenance.
Previously, the startup was using off-the-shelf-models, namely the Segway Ninebot ES2 and ES4, which aren’t explicitly designed to withstand the wear and tear endured by being shared commercially, with multiple users and rides per day.
On that note, Tier co-founder and CEO Lawrence Leuschner tells me the startup recently ratcheted up 2 million rides. The company operates in over 20 cities across Europe, with around 10,000 Tier scooters on the streets. Noteworthy, Leuschner says Tier is already profitable “in several key cities”.
He also talked up what he claims is Tier’s better unit economics and more capital efficient model. This sees the startup shun the gig economy-style model where competitors utilise freelance workers for charging e-scooters, often in their