The Ticket Fairy is tech’s best hope against Ticketmaster
Ticketmaster’s dominance has led to ridiculous service fees, scalpers galore, and exclusive contracts that exploit venues and artists. The moronic approval of venue operator and artist management giant Live Nation’s merger with Ticketmaster in 2010 produced an anti-competitive juggernaut. It pressures venues to sign ticketing contracts under veiled threat that artists would otherwise be routed to different concert halls. Now it’s become difficult for venues, artists, and fans to avoid Ticketmaster, which charges fees as high as 50% that many see as a ripoff.
But The Ticket Fairy wants to wrestle control of venues away from Ticketmaster while giving fans ways to earn tickets for referring their friends. The startup is doing that by offering the most technologically advanced ticketing platform that not only handle sales and checkins, but acts as a full-stack Salesforce for concerts that can analyze buyers and run ad campaigns while thwarting scalpers. Co-founder Ritesh Patel says The Ticket Fairy has increased revenue for event organizers by 15% to 25% during its private beta focused on dance music festivals.
Now after 850,000 tickets sold, it’s officially launching its ticketing suite and actively poaching venues from EventBrite as it moves deeper into esports and conventions.