Skubana raises $5.4M for its e-commerce operations software

Skubana, a startup promising to help e-commerce business manage what can be a dizzying array of logistical challenges, is announcing that it has raised $5.4 million in Series A funding.

The round was led by Defy Partners, with participation from Advancit Capital and FJ Labs. Early Skubana backer Brian Lee — who co-founded The Honest Company, ShoeDazzle and LegalZoom, and is also involved as a Defy Sage — is joining Skubana’s board of directors.

“When I first launched Shoedazzle and The Honest Company, one of our primary challenges was understanding how our products performed across channels,” Lee said in a statement. “Skubana solves a core problem that thousands of brands face and no other competitor solves well.”

CEO Chad Rubin said these were issues he faced when he started his own e-commerce business, Crucial Vacuum, a decade ago. In fact, Rubin’s co-founder and CTO DJ Kunovac (who was working at McKesson health IT) recalled visiting Rubin’s warehouse and saying, “What you’re experiencing right now is effectively where healthcare was a decade or two ago.”

The problem, Kunovac argued, is that there was separate software and systems for every part of the process. What was needed was a “horizontal

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