Meero raises $230 million for its on-demand photo platform

Chances are you always look at photos before you order food in your favorite food delivery app, or before you book a hotel room. French startup Meero wants to make the web and mobile apps look beautiful by helping businesses get good photos. And the company just raised a $230 million funding round.

Eurazeo, Prime Ventures and Avenir Growth are leading today’s funding round. Existing investors include Global Founders Capital, Aglaé Ventures, Alven, White Star Capital and Idinvest. The company says it represents the largest Series C round in France.

At its core, Meero is a comprehensive marketplace of photographers all around the world. This way, companies can find a freelancer and get photos back in less than 24 hours. Essentially, getting professional shots becomes an on-demand process.

The company currently focuses on a few key industries, including real estate, food, experiences, retail and e-commerce. Maybe your favorite Instagram-native brand relies on Meero for their product shots.

But Meero knows that plenty of photographers don’t need leads. That’s why the startup is also providing many services to make their lives easier.

And it start with getting the basics right. Meero takes care of the paperwork. You don’t have to

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