GirlGaze Network looks to connect brands with female creatives

It started with a hashtag. Amande de Cadenet, photographer, author, and TV host, was spending time with her sister, a director and photographer in her own right, when an ACLU study on the lack of diversity among directors was published in the NYT Magazine, with de Cadenet’s sister an interviewee in the cover story.

“It’s about damn time,” she said to her sister, launching a conversation that would re-route de Cadenet’s path forward. Her experience as a photographer herself, able to book editorial jobs but rarely getting paid gigs, cemented what she had just read in the magazine article.

“The glass ceiling was so low that I couldn’t get off my knees,” she explained of that time.

Over the next 48 hours she would design a logo and a font and contact everyone in her creative network, brands and artists alike, to answer the call when she tweeted a call to action. She simply asked for female photographers and videographers to share their photos alongside the hashtag #girlgaze.

“The majority of pictures taken of females are taken by men,” said De Cadenet. “If the goal is for us to be accepted and embrace who we are, our flaws and all,

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