Flash, the e-scooter startup from Delivery Hero founder, re-brands as ‘Circ’ and announces 1M rides

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Flash, the micro-mobility startup from Delivery Hero and Team Europe founder Lukasz Gadowski, is re-branding today and disclosing that the e-scooter rental service has clocked up 1 million rides in just 4.5 months since launch.

This, the company claims, is a milestone passed quicker than any of its competitors, although Voi recently announced that it reached 2 million rides in less than 8 months, while I understand that Tier, which launched later than Voi, is on track to hit that same number any day now, if it hasn’t already. The takeaway: e-scooter rentals in Europe remains a hot and fast-growing market to be in.

Quietly launched in Zurich, Switzerland in mid-January this year, Berlin-based Circ says it has since expanded to 21 cities across 7 countries. The re-brand is in preparation for further international expansion, with Germany up next to coincide with new German regulations permitting e-scooter services.

In fact, Circ says it will be the first to launch in Germany, although, again, I’m pretty sure both Tier and Voi (and possibly others, such as Lime?) are planning to be available from Day One of the new German regulation.

With regards to the name change, I’m told the decision was

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