Ex-Urbanspoon and Dwellable execs take on Google and Yelp with friend recommendation startup

Fresh Chalk team, from left to right: David DeCarmine, Liz Pearce, Patrick O’Donnell, Adam Doppelt. (not pictured: Yaprak DeCarmine, Nathan Kriege)

When Liz Pearce needed help finding movers, she didn’t want to blast the news of her home relocation on Facebook. So she defaulted to browsing online reviews

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