Citymapper is shutting down its efforts to reinvent the bus

This post was originally published on this site

City navigation and public transit app Citymapper is ending the program it called ‘Citymapper Ride,’ which has gone through a number of incarnations since its introduction back in 2017.

Since then, the company has gone from running bus one route in London designed to supplement a need for customers that wasn’t currently well-addressed by existing transit options, to operating shared cab rides, and the program has been renamed from Smarbus, to Smartride to finally Citymapper Ride.

In a Medium post detailing the decision to end the program, Citymapper noted a number of reasons why it’s shutting down the program and this line of product development. These include a mismatch with its mission in the evolution of the product from bus operation to shared cabs; a desire to focus on Pass, its subscription service that provides access to mobility services including public transit, bicycles and cabs for one fee; a desire to give its partners more emphasis rather than competing with them; economics that don’t make sense without focus specifically on making them work; and regulations that hampered some of its efforts, including operating bus lines.

In the end, Citymapper running buses and acting as a kind of Uber

contactedorg

Check out http://contacted.org