Cameo raises $50M to deliver personalized messages from celebrities & influencers
Instead of emailing a term sheet, Ilya Fushman paid $150 to have ‘Deep Blue Sea’ actor Michael Rapaport send the Cameo founders Steven Galanis, Martin Blencowe and Devon Townsend a video message congratulating them on their $50 million Series B. A general partner at Kleiner Perkins, Fushman tapped Cameo’s own service, which sells personalized video messages from celebrities, influencers, athletes and thought leaders, to win over the startup amid what he says was a “highly competitive deal.”
Fushman and Galanis, Cameo’s chief executive officer, declined to disclose the startup’s valuation with the new funds, but Delaware stock authorization filings uncovered by PitchBook, as well as previous reporting from Axios’ Dan Primack indicate a valuation of $300 million. The Chernin Group, Spark Ventures, Bain Capital and Lightspeed Venture Partners also participated in the round.
*waves away cloud*
— Cameo (@BookCameo) April 21, 2019
Chicago-based Cameo emerged in 2017 and quickly popularized a new type of thank you note, at least among the Gen Z crowd. For a low price of $5 to a whopping fee of $3,000, customers pay Cameo for lightly-scripted messages from some of their favorite personalities. On the high end, messages from Snoop
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