Calendar influencers? Event social network IRL raises $8M
Why is there no app where you can follow party animals, concert snobs, or conference butterflies for their curated suggestions of events? That’s the next phase of social calendar app IRL that’s launching today on iOS to help you make and discuss plans with friends or discover nearby happenings to fill out your schedule.
The calendar, a historically dorky utility, seems like a strange way to start the next big social network. Many people, especially teens, either don’t use apps like Google Calendar, keep them professional, or merely input plans made elsewhere. But by baking in an Explore tab of event recommendations and the option to follow curators, headliners, and venues, IRL could make calendars communal like Instagram did to cameras.
“There’s Twitter for ‘follow my updates’, there’s Soundcloud for ‘follow my music’, but there’s no ‘follow my events’” IRL CEO Abe Shafi tells me of his plan to turbocharge his calendar app. “They’re arguably the best product that’s been built for organizing what you’re doing but no one has Superhuman’d or Slack’d the calendar. Let’s build a super f*cking dope calendar!” he says with unbridled excitement. He’ll need that passion to persevere as IRL tries to steal a