Bright Machines wants to put AI-driven automation in every factory

There’s a mythology around today’s factories that says everything is automated by robotics, and while there is some truth to that, it’s hard to bring that level of sophistication to every facility, especially those producing relatively small runs. Today, Bright Machines, a San Francisco startup announced its first product designed to put intelligence and automation in reach of every manufacturer, regardless of its size.

The startup, which emerged last fall with $179 million in Series A funding, has a mission to make every aspect of manufacturing run in a software-defined automated fashion. Company CEO Amar Hanspal understands it’s a challenging goal, and today’s announcement is about delivering version 1.0 of that vision.

“We have this ambitious idea to fundamentally change the way factories operate, and what we are all about is to get to autonomous programmable factories,” he said. To start on that journey, since getting its initial funding in October, the company has been building a team that includes manufacturing, software and artificial intelligence expertise. It brought in people from Autodesk, Amazon and Google and opened offices in Seattle and Tel Aviv.

The product it is releasing today is called the Software Defined Microfactory and it consists of hardware

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