Aaron Rodgers raises $50M for Rx3 Ventures, a consumer fund backed by influencers

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Aaron Rodgers is an athlete, an influencer and now, a venture capitalist.

The football star, Super Bowl champion and long-time quarterback for the Green Bay Packers has teamed up with ROTH Capital Partners’ Nate Raabe and Byron Roth to launch Rx3 Ventures. Today, the trio are announcing a $50 million debut fund focused on the consumer market.

The fund is supported by influencers in the sports and entertainment market, with a goal of giving them a stake in the companies for which they are hired to be spokespeople. Influencer marketing continues to gain traction; Rx3 wants to ensure authentic, equitable relationships between brands and public figures.

“As professional athletes, we’re constantly approached with investment opportunities,” Rodgers said in a statement. “With more and more access to deal flow, it’s hard for any athlete or high-profile individual to adequately evaluate each opportunity. We are in a unique position to help drive positive outcomes for companies, particularly consumer brands, but the relationship needs to be authentic. With Rx3, I saw the opportunity to create an investment platform that brings together a group of like-minded influential investors and their respective networks with the backing of institutional resources.”

Rx3 has invested in a

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