Soona raises $1.2M for quick, affordable content creation

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Businesses need to keep the content flowing on social media, so a startup called soona says it’s developed a new way to provide those photos and video.

The company was founded by CEO Elizabeth Giorgi and Chief Creative Officer Hayley Anderson. Giorgi told me they both worked in production (Anderson as an animator, Giorgi as the founder of her own video production company), and they “kept finding ourselves saying no to projects that needed to be done quickly — we could never find a way to make production move fast enough.”

At the same time, they saw a growing need, as small and medium businesses increasingly rely on email and social marketing to promote themselves, which means they either “go to a stock content site and buy something that isn’t even relevant to their brand, or they can do a DIY solution.”

With soona, customers can get the photos and videos they need within 24 hours, and at a relatively affordable price. Giorgi compared the company’s approach to Kinko’s, which “turned printing into a same-day business 20 years ago.”

Giorgi said soona combines “the best of retail innovation with a strong background in technology.” It operates actual studios where


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