Roger, the accounting automation tool, raises $7.35M Series A

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Roger, an accounting automation tool that runs on top of accounting software to automate various processes, has raised $7.35 million in Series A funding.

Leading the round is QED Investors, with participation from 9Yards, Silicon Valley Bank, Financial Venture Studio, and BootstrapLabs. A number of individual investors, including Dan Wernikoff, the former GM of QuickBooks and TurboTax, have also backed the Series A.

Claiming to cut the time businesses spend on day-to-day financial processes by as much as 80 percent, Roger works on top of existing accounting software to automate financial processes, such as paying bills, approvals, receipt scanning, compliance and bookkeeping. This is achieved via “simple workflows” that the Denmark and U.S.-based company says anyone can set up and manage.

Customers range from small to mid-sized businesses across virtually any industry to bookkeeping and major accounting firms.

“For businesses, we’re cutting down the time you have to spend in your accounting software dramatically, and help you save time and money on your external accountant or allocate resources better in your in-house finance team,” Roger CEO and co-founder Cathrine Andersen tells me. “You’ll be able to scale your accounting department more easily without adding new headcount”.

To achieve this, Roger


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