Firefly raises $30M to bring more ads to Ubers, Lyfts and taxis

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Firefly, a startup that allows ridehail drivers to make money from advertising, has raised $30 million in Series A funding.

The company is about to launch in New York City, where it’s also acquiring the digital operations of advertising company Strong Outdoor. Co-founder and CEO Kaan Gunay said this will allow Firefly to start working with traditional taxis in a big way.

“It’s essentially locking in the largest taxi advertising contract, partnering with the largest taxi trade organization in the United States,” Gunay said.

Firefly already operates in San Francisco and Los Angeles, where it works with drivers for Uber, Lyft and other services to install a “digital smart screen” that can run targeted, geofenced advertising from companies like Brex, Segment, Caviar and Zumper. And although the startup is starting to work with taxis too, Gunay said it won’t be ignoring ridehail drivers: “Firefly is for everyone.”

The new funding comes just six months after Firefly announced a big seed round of $21.5 million. Gunay said that by raising even more money, the company can “make sure we are able to scale very quickly and very efficiently.”

The round was led by GV (formerly Google Ventures), with

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