Management Writing Solutions

The marketing sector has a new frenzy with its latest discovery – Neuro-marketing, but the chapter may have plenty of style but lacks in substance. This phenomena is lighting up the eyes of the advertising personnel, and letting loose the pockets of public relation firms.

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According to this theory, now firms can target their products to meet the unconscious desires of the customers which can be revealed by scanning and measuring their brains. The best of these marketing consultant organizations have the biggest corporate names in their books and are more than obliged to channel their understanding of brain science to capture their key markets. The holy grail of neuro-marketing suggests that there are certain ads that will amplify sales to the max and there are others that will not. But real brain scientists suggest that most of the theories are a mixture of bad science culminated with farce for…

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