Reflective Folio

email-marketing-vs-spam-768x291SPAM. it’s a huge problem. Everyone probably receives junk and annoying marketing emails from time to time, it is almost an accepted part of email, however that does not make it any more annoying or frustrating to deal with.

Spam email is a form of commercial advertising, which is sent to to a bulk number of recipients. It is cost effective for the sender because they can distribute mass amounts of marketing material using automated programs.

Some interesting facts about spam.


According to research done by McAfee, a whopping 78% of all emails sent each year are spam. This equates to around 62 TRILLION spam messages! Which causes around 20Million tonnes of CO2 emissions a year due to the use of energy from servers and automation of email messages.

Affects on Business:

According to a study by the Radicati Research Group Inc. Spam costs businesses $20.5 billion annually in…

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