The Happy Elephant Blog

There’s more to email marketing than blasting out messages to your list and hoping for the best. Like any marketing effort, your emails should have a strategy.

Over the next few weeks, I’ll be sharing some best practices you can implement in your email marketing.

If you’re a business owner looking to generate sales, an author promoting a book, or a marketing director trying to cultivate customer relationships, read on to learn how to get started using email marketing effectively.

If you’ve already started a campaign, keep reading. These strategies will help you at any point in your email marketing and may help to uncover why you aren’t getting the results you had hoped for.

First, why send emails? There’s no denying that email marketing is a powerful tool.

Email marketing is a great way to:

  1. Generate and follow up on leads
  2. Build relationships with prospective buyers
  3. Build customer/reader loyalty
  4. Upsell…

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